Building Bridges with DSOs: Creating Effective Engagement
By Cassie Tallon, CEO of The Fractional Match LLC
Direct selling to a DSO can be challenging but also rewarding, given the scale and potential volume of business. If you're targeting a DSO to sell vendor services, follow these strategies to increase your chances of success
The Tale of Two Vendors: Wooing the DSO with Finesse, Not Frenzy
By Cassie Tallon, CEO of The Fractional Match LLC
In the sprawling universe of sales and partnerships, there exist two characters, both with their sights set on the promising Dental Service Organization (DSO) executive. Their approaches, however, are starkly different, offering a powerful lesson for every ambitious vendor.
